Hypnotherapy In Coventry

Dawn Rowley has 10 years of experience helping people change their habits, overcome anxieties and achieve their goals. Contact her now to see how she can help you.


“I would be honoured to help you overcome your challenges and discover what you’re really capable of.  Send me a message or give me a call and we’ll have a no-obligation chat.”


Here are just some of the things I can help you with.

Habit Breaking

Expert help to break free from persistent, unwanted and undesirable habits that are holding you back in life

Anxiety, Panic and Stress

Tailored strategies to accelerate your freedom from anxious or unresourceful thoughts and feelings

Weight Management

Strategies to assist you in achieving and maintaining a healthy body weight through diet and exercise

Personal Development

Change limiting beliefs.  Gain the confidence, motivation and focus that you need to achieve your goals

The Power Of Hypnosis


Hypnotherapy vs. Traditional Therapies

You could think of the mind as having two parts, the conscious, and the subconscious.  Traditional therapies can be quite lengthy as they work with the conscious mind and focus on helping you to understand why you think and behave in certain ways and use those cognitions to change your behaviour.  When we use hypnosis we work directly with the subconscious and can therefore get to the root of the issue more rapidly, change perceptions and install new behaviours.  That doesn’t mean I’m not a fan of traditional therapies because they certainly can be very effective, in fact I often combine approaches from disciplines such as Cognitive Behavioural Therapy with hypnosis to ensure that I work in the fastest and most effective way with you.

The Computer Analogy

The conscious and subconscious mind could be likened to a computer.  The conscious mind being the monitor and keyboard, and the subconscious mind the hard drive.  The conscious mind is receiving data input from the world around us: what we can see, hear, touch, smell and taste, bringing it into our conciousness – just like we might input data into a computer using the keyboard and see it displayed on the monitor.  It can only represent a few things at a time, just like you would open the relevant documents you need to see at any given moment on your computer.  The subconscious mind stores all the memories and the programs relating to everything we’ve learned.  All our beliefs are tied in with the memories and all our habits and behaviours stored as little programs.  The subconscious mind is a bit like the hard drive of the computer which contains all the files and software programs that we have installed and saved.  To make a change to a computer program, we need to access a programming environment and communicate in a language that the computer understands.  Hypnosis provides the programming environment for the mind, and hypnotherapy speaks the language of the subconsious mind.  


The Language of The Subconscious

Hypnosis is a very natural state similar to dreaming, only you’re awake.  When we sleep at night, we have periods of REM sleep where we dream.  I believe that what happens when we dream is that our mind is processing the events of the day, looking for solutions to our problems, learning what it needs to learn and filing the rest away.  The subconscious always wants to help you find solutions, problem behaviour is often a solution to another problem, like smoking to fit in when you’re a teenager.   When dreaming our subconscious uses metaphors and symbols that our conscious mind doesn’t always understand. The conscious mind is very rational and logical it understands words and their meanings to us.  The subconscious mind is very creative, and emotional.  The language of the subconscious is symbols, pictures, sounds and feelings.  It doesn’t understand negation.  If I say to you “Don’t think of a blue hippo wearing a pink tutu.”   What happens?  You think of a blue hippo wearing a pink tutu, you form a picture of it in your mind.  Because there is no such thing as Not hippo wearing a blue tutu, only nothing.  Just as you can’t get a Not tree, you can have a tree or nothing at all.   When clients come to me and I ask what their goal is they usually say things like “I don’t want to smoke anymore” or “I don’t want to feel anxious”.  What they’re doing in their head is sending an instruction to the subconscious to say I want to smoke or I want to feel anxious.   As a hypnotherapist I use words and metaphors to invoke a wonderful dream-like, symbol rich, sensory experience in my clients’ imagination, focusing on how they really want to be e.g. fit and healthy or calm and relaxed.  This creates a powerful instruction to the subconscious asking it to the right solution for them, to achieve their goal. 


Reprogramming New Habits

Hypnosis is a state of very focused concentration which is perfect for learning.   In this state we can also use hypnosis to mentally rehearse ourselves behaving differently.  A habit is really like a map, we make the map once and then follow it over and over again.  After sometime it becomes an automatic program in the brain.  The brain doesn’t really know the difference between what is real and what is imagined.  Using hypnosis we can create a new map and follow the map in our imagination over and over again until it becomes the preferred route and the new automatic program.

What is Hypnosis Like?

There are many ways to achieve a hypnotic state but generally it involves you following a set of simple instructions.  You are free to choose whether or not you follow those instructions, so it’s not mind control.  You will be aware of what is happening and you will be an active participant in the process.  Think of me more as a tour guide taking you on a mini-excursion.  Most often I will guide you into a relaxed hypnotic state, sometimes I will work with you in an active and alert hypnotic state, but always it is enjoyable.

My Philosophy And Approach


-If you are suffering with unwanted thoughts, feelings or behaviours, or even just feeling stuck, I can help.   If willpower, self-talk, self-help books, medication, or talking therapies, haven’t worked for you, or don’t appeal to you, then look no further… I offer a fresh approach.

The service I offer is really unique in that I mix together a number of pretty amazing, rapid, cutting edge, therapies and techniques (including Hypnotherapy, Eye Movement Therapy, Neuro-linguistic Programming, Psycho-sensory Techniques and Meridian Tapping) to bring about a very rapid change. 

I appreciate that you may have had your issue for a very long time, and maybe you’re sceptical as to whether or not I can help you. Most of my clients require between just 1 and 5 sessions, for a huge change in the way they think, feel, or behave. I’ll discuss prices and the number of sessions I estimate you’ll need for your issue at the time of enquiry. Given the benefits you will gain from overcoming your problem I’m confident that my rates are so reasonable that you’ll wonder why you didn’t come to see me sooner. Don’t just take my word for it see what my clients say. Read some of the many positive testimonials here on this site that my clients have given on Facebook and Google about my services, then get the ball rolling and give me a call.

My Story

I first became fascinated by hypnosis in 2001, when I decided to try hypnotherapy to kick my 60-a-day smoking habit. I walked away from that hypnosis session with absolutely NO desire to smoke ever again.

This experience impacted positively on many areas of my life, and made such an impression on me that I decided to train as a hypnotherapist. Since then, I have continued my personal journey with hypnotherapy: overcoming PTSD arising from childhood traumas; social anxiety; overcoming a fear of heights; and a phobia of spiders.

Over the years I’ve added many therapeutic and coaching disciplines to my toolkit. I continue to research and learn new skills and I’m dedicated to helping others find their path to freedom. There is nothing that gives me more satisfaction than the way a clients face lights up when they realise they have achieved the change they wanted.

I’d love to help!


Get In Touch

Get in contact now so that we can easily see if I’m the right person to help you. The best way to get in contact is by calling me.  Alternatively fill in the form below and I will get back to you as soon as I can.

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(024) 76450017






Business Centre Suite 3,

Ground Floor,

Sutherland House,

Matlock Road,

Coventry CV1 4JQ


Conveniently situated for M6 Jct 3, Nuneaton, Bedworth, Birmingham, Solihull, Rugby, Leamington Spa, Warwick



Mon – Fri: 9am – 8pm
Saturday: 9am – 5pm